Engineering & Product

The Signal.

No fluff. Just engineering patterns, automation strategies, and the occasional rant about spreadsheets.

Latest Issue
How to Automate Slack from Google Sheets
Featured 5 min read

How to Automate Slack from Google Sheets

A complete guide to sending real-time alerts to your engineering or sales channels without writing a single line of code.

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The Archive

6 Articles
The Google Sheets CRM: Turning Leads into Instant Notifications
5 min read

The Google Sheets CRM: Turning Leads into Instant Notifications

Stop letting leads go cold. Learn how to build a high-velocity CRM in Google Sheets with real-time Slack and Telegram alerts.

NotifySheets vs. Zapier: Why Native Google Triggers Win in 2025
5 min read

NotifySheets vs. Zapier: Why Native Google Triggers Win in 2025

Stop paying for 15-minute delays. Compare NotifySheets and Zapier for Google Sheets notifications. See why zero-latency infra beats bloated workflows.

NotifySheets vs. Zapier: The 2025 Zero-Latency Showdown
5 min read

NotifySheets vs. Zapier: The 2025 Zero-Latency Showdown

Why paying $30/mo for 15-minute delays is a technical failure. Compare NotifySheets vs Zapier for Google Sheets automation.

The Invisible Warehouse Manager
6 min read

The Invisible Warehouse Manager

How to prevent stockouts and overselling without hiring an operations team. A guide for E-commerce founders.

Stop Paying for HubSpot. Build a CRM in Google Sheets.
7 min read

Stop Paying for HubSpot. Build a CRM in Google Sheets.

How to build a sales pipeline that texts you when leads convert. No monthly fees, just rows and columns.

Discord Webhooks for DAO Governance
6 min read

Discord Webhooks for DAO Governance

Move your financial reporting from dusty PDFs to real-time Discord streams. A guide for community managers.